This is the question that comes into your mind, soon after something gets viral on internet without the help of search engine and also after Google the search engine giant updates its algorithm (Penguin, Panda). Social Media is taking a lot of relevance in web positioning, but this does not that it is less important now to define a link building strategy, writing quality content and optimizing your website for search engine positioning.  SEO is still an essential strategy we make on internet to improve the visibility of our website in the organic search results.

The process of improving your visibility and ranking high on SERPs is actually the process of getting more valuable, targeted visits from the potential customers and buyers. There are around 200 factors that Google considers to sort search results, and through its algorithm updates Google is trying to improve the quality of search results every day. Other search engines like Bing and Yahoo are doing their best as well but the outspoken fact is, the higher you rank in Google, the better your business perform on Internet.